ABDIRAHIM MOHAMED AHMED
Mohamed
Mogadishu
Summary
A data-driven research professional with over 5 years of experience across telecom, NGO, and development sectors in Somalia. Proven expertise in market research, competitor analysis, customer insights, and product development support. Skilled in SPSS, R, Stata, NVivo, and Kobo Toolbox. Deep understanding of the telecom landscape, including mobile money, broadband services, and super app ecosystems. Combines field research, data analysis, and business strategy to inform high-impact decisions.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Market Researcher and Business Development
Geeye Somalia
01.2025 - Current
- Conducted in-depth market research on urban consumer behavior, delivery trends, and super app adoption in Somalia’s competitive landscape.
- Analyzed key competitors (e.g., Rikaab, EVC Plus, Egal Eats), producing strategic briefs and pricing benchmarks to guide service development.
- Designed and implemented surveys, user interviews, and pilot feedback loops to inform product features, UX decisions, and pricing models.
- Drove new product and service launches through data-backed go-to-market strategies, vendor insights, and performance tracking.
- Collaborated with tech and marketing teams to translate research into actionable growth plans, directly contributing to app expansion across verticals (food, parcel, eHealth, etc.).
Research Officer
IGAD
10.2024 - 02.2025
- Collected and analyzed qualitative data on cross-border trade using NVivo for coding and thematic insights.
- Led interviews and FGDs with traders, border agents, and officials in three high-traffic trade zones.
- Produced actionable reports that informed regional trade policy decisions within IGAD.
- Facilitated stakeholder meetings, ensuring accurate, localized data from hard-to-reach areas.
- Ensured ethical standards, timely data delivery, and real-time coordination with research leads.
Research Officer
Somtel Technology Training Centre
04.2024 - 12.2024
- Conducted in-depth market research and competitor analysis, tracking trends in telecom services, mobile money, data packages, and new technologies.
- Led product testing and pricing evaluations for pilot services, providing data-driven recommendations to product and marketing teams.
- Designed and executed surveys, focus groups, and user behavior studies, ensuring alignment with real market demand and customer expectations.
- Supported product development and launch strategies through detailed data gathering, performance analysis, and impact forecasting.
- Produced weekly intelligence briefs and dashboards on competitor moves , helping shape strategic responses.
Data Analyst Supervisor
Dhaxal Reeb
04.2024 - 05.2024
- Led data analysis on community-based programs, translating field data into actionable insights for program planning and stakeholder reporting.
- Reduced operational costs by identifying inefficiencies in data collection and project reporting workflows.
- Designed automated reporting systems and dashboards, improving data accessibility for internal teams and external partners.
- Analyzed beneficiary feedback and service delivery metrics, supporting evidence-based improvements across multiple community projects.
- Supervised a team of junior analysts, ensuring data quality, ethical standards, and compliance with donor reporting requirements.
Corporate Account Manager -eDahab
Somtel Somalia
10.2023 - 04.2024
- Managed high-value B2B partnerships and institutional accounts for eDahab.
- Led market penetration strategies, identifying usage gaps, onboarding vendors, and expanding eDahab’s footprint across key sectors(NGO's, Government and Corporate Business).
- Collaborated with product and tech teams to improve transaction speed, user experience, and service reliability based on client feedback.
- Delivered data-driven presentations to executives, showing usage trends, churn risks, and strategic opportunities in the mobile money market.
Corporate Marketing Broadband
Somtel Somalia
01.2023 - 10.2023
- Spearheaded B2B broadband marketing campaigns, targeting institutions, universities, hospitals, and high-usage corporate clients across Somalia.
- Conducted market segmentation and client profiling to tailor internet packages based on sector-specific usage patterns and budgets.
- Developed and implemented pricing strategies, bundling solutions to increase uptake and customer retention in competitive markets.
- Led Market research on internet offerings — benchmarking performance, pricing, uptime, and SLA terms to refine Somtel’s broadband positioning.
- Collaborated with the technical and sales teams to translate client needs into product features, ensuring alignment between marketing and delivery.
Research Officer-Business Development Office
Somtel Somalia
02.2022 - 12.2022
- Conducted market and competitor research on mobile money, broadband, and telecom products.
- Collected and analyzed customer data to guide pricing, product design, and marketing strategy.
- Benchmarked against competitors to identify market gaps.
- Delivered actionable insights through reports and dashboards to support business decisions.
- Worked cross-functionally with sales, product, and marketing teams.
Mass Marketing Supervisor.
Somtel Somalia
01.2020 - 01.2022
- Supervised large-scale marketing campaigns targeting urban and rural customer segments across Somalia.
- Collected and analyzed consumer feedback to refine messaging, product positioning, and promotional tactics.
- Conducted market research to evaluate campaign impact, brand reach, and competitor activity.
- Coordinated with regional teams to ensure consistency and effectiveness in mass outreach initiatives.
- Supported product development with insights on customer behavior and market demand trends.
Field Research Associate – GEEL Project (USAID) |
USAID
06.2019 - 11.2020
- Conducted field surveys and interviews as an Enumerator, collecting primary data on agriculture, markets, and enterprise development.
- Engaged with farmers, traders, and small business owners to gather insights on livelihoods, employment, and economic barriers.
- Ensured high-quality data collection through adherence to research protocols and ethical standards.
- Contributed to baseline and midline assessments that supported USAID’s program decisions on economic growth and private sector support.
- Worked under the supervision of ENIMonitor to provide timely, accurate data for monitoring and evaluation purposes.
Field Research – Enumerator
Danish Refugee Council (DRC)
01.2019 - 05.2019
- Conducted field surveys and household interviews to collect data for humanitarian and development programs.
- Used Kobo Toolbox for digital data collection in displacement, livelihoods, and protection assessments.
- Supported data entry, cleaning, and statistical analysis using tools like SPSS and STATA.
- Worked with DHIS2 to manage and report health and program data in alignment with donor reporting requirements.
- Ensured data quality, ethical compliance, and on-time submission to inform DRC’s planning and intervention strategies.
Data Manager – Education Program
Save the Children UK
10.2017 - 11.2018
- Promoted from Field Researcher to Data Manager based on performance and technical capacity.
- Managed and analyzed education program data using SPSS, R, and Stata, focusing on enrollment trends, learning outcomes, and dropout factors.
- Designed and maintained clean datasets, ensuring consistency and validity across regions and reporting periods.
- Produced statistical reports and visual dashboards to support program teams, donors, and senior management.
- Trained and supervised field enumerators, ensuring accurate data collection, ethical standards, and tool compliance (Kobo Toolbox, ODK).
- Played a key role in evidence-based decision-making for education access, retention, and gender equity interventions.
Education
Master of Science - Applied Statistics
Amoud University
Borama 04.2001 -
Associate of Applied Science - Higher Diploma in Data Science For Business Develo
Bristol University
Bristol UK 04.2001 -
Associate of Arts - Higher Certificate of Entrepreneurship
SOS Children’s Village Somalia
Mogadishu, Somalia 04.2001 -
Associate of Arts - Management of Innovation Telecommunication Hub
Strathmore University
South Africa 04.2001 -
Associate of Arts - Higher Diploma of Global Entrepreneurship Landscap
Strathmore University
South Africa 04.2001 -
Associate of Arts - Higher Diploma of Marketing (CIM)
Chartered Institute of Marketing
UK 04.2001 -
Higher Diploma of Farm Data Management
UN-FOA
Italy02-2020
Bachelor of Science - Bachelor's Degree in Mathematics And Physics
Hiiraan University
Beledweyne, Somalia 04.2001 -
Associate of Arts - Higher Diploma in Business Administration
Sigma Institute of Scientific Subjects
Beledweyne, Somalia 04.2001 -
Associate of Science - Certificate of Statistics And Business
Sigma Institute of Scientific Subjects
Beledweyne, Somalia 04.2001 -
High School Diploma -
Mujamma Diba Primary And Secondary School
Beledweyne, Somalia 04.2001 -
Associate of Science - Diploma Course of Computer Hardware And Software
HIMAS
Beledweyne, Somalia 04.2001 -
Skills
- Market Research & Competitive Analysis
- Quantitative & Qualitative Data Analysis (SPSS, R, NVivo)
- Customer Insight & Product Development Support
- Dashboard & Report Creation (Excel, Power BI)
- Telecom Industry Knowledge (Mobile Money & Broadband)
Timeline
Market Researcher and Business Development
Geeye Somalia
01.2025 - Current
Research Officer
IGAD
10.2024 - 02.2025
Research Officer
Somtel Technology Training Centre
04.2024 - 12.2024
Data Analyst Supervisor
Dhaxal Reeb
04.2024 - 05.2024
Corporate Account Manager -eDahab
Somtel Somalia
10.2023 - 04.2024
Corporate Marketing Broadband
Somtel Somalia
01.2023 - 10.2023
Research Officer-Business Development Office
Somtel Somalia
02.2022 - 12.2022
Mass Marketing Supervisor.
Somtel Somalia
01.2020 - 01.2022
Field Research Associate – GEEL Project (USAID) |
USAID
06.2019 - 11.2020
Field Research – Enumerator
Danish Refugee Council (DRC)
01.2019 - 05.2019
Data Manager – Education Program
Save the Children UK
10.2017 - 11.2018
Master of Science - Applied Statistics
Amoud University
04.2001 -
Associate of Applied Science - Higher Diploma in Data Science For Business Develo
Bristol University
04.2001 -
Associate of Arts - Higher Certificate of Entrepreneurship
SOS Children’s Village Somalia
04.2001 -
Associate of Arts - Management of Innovation Telecommunication Hub
Strathmore University
04.2001 -
Associate of Arts - Higher Diploma of Global Entrepreneurship Landscap
Strathmore University
04.2001 -
Associate of Arts - Higher Diploma of Marketing (CIM)
Chartered Institute of Marketing
04.2001 -
Bachelor of Science - Bachelor's Degree in Mathematics And Physics
Hiiraan University
04.2001 -
Associate of Arts - Higher Diploma in Business Administration
Sigma Institute of Scientific Subjects
04.2001 -
Associate of Science - Certificate of Statistics And Business
Sigma Institute of Scientific Subjects
04.2001 -
High School Diploma -
Mujamma Diba Primary And Secondary School
04.2001 -
Associate of Science - Diploma Course of Computer Hardware And Software
HIMAS
04.2001 -
Higher Diploma of Farm Data Management
UN-FOA
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