Abdirashed Umar Abdillahi
Hargeisa
Summary
A results-driven and highly motivated marketing professional with 5 years of experience in developing and executing successful marketing campaigns. Skilled in digital marketing, brand management, and market research. Proven track record of driving revenue growth and increasing brand awareness. Excellent communication and project management skills. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
5
5
years of professional experience
Work History
Marketing Officer
Raya Decoration Company
Hargeisa
- Current
- Develop and execute comprehensive marketing plans to achieve company objectives and targets
- Conduct market research to identify customer needs, preferences, and trends
- Create engaging marketing campaigns across various channels, including social media, email, print, and events
- Manage company's social media accounts and create content to increase engagement and followers
- Collaborate with the sales team to develop promotional materials and sales collateral
- Analyze marketing data and metrics to evaluate campaign effectiveness and make recommendations for improvement
- Monitor competitor activity and market trends to identify opportunities for growth
- Build and maintain relationships with customers, suppliers, and industry partners
- Plan and coordinate marketing events, exhibitions, and trade shows
- Stay up-to-date with industry developments and best practices in marketing.
Marketing Coordinator
Cimaara construction Company
2020.04 - 2022.12
- Assisted in the development and execution of marketing campaigns across multiple channels, including print, digital, and social media
- Conducted market research and analyzed customer data to identify target segments and optimize marketing efforts
- Supported the creation of engaging content for website and social media platforms
- Coordinated trade show participation, including booth design, logistics, and promotional materials
- Monitored and analyzed key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven recommendations for improvement.
Marketing Officer
Gorweeye Orthodontic Solutions and Dental Manufactural
Hargeisa
2020.04 - 2022.04
- Develop and implement comprehensive marketing strategies to promote Gorweeye Orthodontic Solutions and Dental Manufacturing products and services
- Create engaging marketing campaigns across various channels, including social media, email, print, and events
- Manage company's social media accounts and website content to increase brand visibility and engagement
- Collaborate with the sales team to develop promotional materials and sales collateral
- Analyze marketing data and metrics to evaluate campaign effectiveness and make data-driven decisions
- Monitor competitor activity and market trends to identify opportunities for growth
- Plan and coordinate marketing events, exhibitions, and trade shows to showcase Gorweeye products
- Build and maintain relationships with key stakeholders, including customers, suppliers, and industry partners
- Stay up-to-date with industry developments and best practices in marketing to ensure Gorweeye remains competitive in the market.
Student Affairs and Public Relation Officer
Iftin Kinder Garden and Primary School
2018.12 - 2020.03
- Serve as a liaison between students, parents, and school administration to address student-related issues and concerns
- Develop and maintain positive relationships with students, parents, teachers, and the community to promote a supportive and inclusive school environment
- Coordinate student activities, events, and programs to enhance the overall student experience and engagement
- Handle inquiries and requests from students, parents, and the public regarding school policies, procedures, and activities
- Implement communication strategies to effectively disseminate information about school events, achievements, and initiatives to the public through various channels such as newsletters, social media, and press releases
- Collaborate with teachers and staff to support student development and welfare, including behavior management, counseling, and academic support
- Organize and facilitate parent-teacher meetings, orientation sessions, and other events to foster positive relationships and improve communication between parents and school staff
- Assist in resolving conflicts and disciplinary issues involving students and ensure adherence to school rules and regulations.
Education
Bachelor’s degree of Public Administration -
University of Hargeisa
2017-09
Bachelor’s degree of Public Administration -
University of Hargeisa
01.2017
Diploma of Project planning and Management -
SCSI (Somaliland Civil Service Institute)
01.2015
Diploma of Project planning and Management -
SCSI (Somaliland Civil Service Institute)
01.2015
High School certificate -
Al – Bahrain High School
01.2012
High School certificate -
Al – Bahrain High School
01.2012
Diploma of Basic IT and Office Application -
Star IT College
01.2011
Skills
- Digital Marketing: Including SEO, SEM, PPC, social media marketing, email marketing, content marketing, and affiliate marketing.
- Market Research: Conducting market analysis, competitor analysis, customer surveys, and trend analysis.
- Marketing Strategy: Developing comprehensive marketing plans, setting objectives, identifying target audiences, and determining marketing tactics.
- Communication: Strong verbal and written communication skills for effective messaging and storytelling.
- Creativity: Generating innovative ideas for marketing campaigns, promotions, and branding initiatives.
- Campaign Management: Planning, executing, and optimizing marketing campaigns across multiple channels.
- Graphic Design: Basic design skills for creating visually appealing marketing materials such as ads, infographics, and presentations.
- Public Relations: Building relationships with media outlets, influencers, and stakeholders to generate positive publicity and manage crises.
- Excel – Advanced Excel Analysis
- Koobocollect Toolbox
- SPPS
- Microsoft Application
- PowerPoint Presentation
- Customer Segmentation
References
- Jamal Hajji Mohamed Hussein, HRM Manager, Dahabshiil Company, Country Office, Somaliland, +252 634404550
- Abdikadir Mahad, Project Coordinator, NRC, Norwegian Refugee Council Office, Country Office, Somalia, abdikadir.mahad@nrc.no, +252 634169588
Training
- Public relation training
- Digital Marketing Training
- Communication Approaches and Techniques
- Marketing Strategy Workshop
- Social Media Marketing Training
- Effective Data collection management and managing baseline surveys and Data confidentiality.
References
References available upon request.
Timeline
Marketing Coordinator
Cimaara construction Company
2020.04 - 2022.12
Marketing Officer
Gorweeye Orthodontic Solutions and Dental Manufactural
2020.04 - 2022.04
Student Affairs and Public Relation Officer
Iftin Kinder Garden and Primary School
2018.12 - 2020.03
Marketing Officer
Raya Decoration Company
- Current
Bachelor’s degree of Public Administration -
University of Hargeisa
Bachelor’s degree of Public Administration -
University of Hargeisa
Diploma of Project planning and Management -
SCSI (Somaliland Civil Service Institute)
Diploma of Project planning and Management -
SCSI (Somaliland Civil Service Institute)
High School certificate -
Al – Bahrain High School
High School certificate -
Al – Bahrain High School
Diploma of Basic IT and Office Application -
Star IT College
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