Angel Lu
Summary
Proven leader in driving market growth, notably increasing Switzerland's gaming laptop market share by 50% and expanding the B2C consumer laptop market from 8% to 16% . Skilled in business development, project planning, and fostering key relationships, I excel in executing strategic initiatives and leading cross-functional collaborations. My expertise in team cooperation and relationship-building supports my success in international sales and account management , delivering measurable results across diverse markets.
Overview
11
11
years of professional experience
Work History
Country Product Manager
ASUS Switzerland
06.2020 - Current
- Swiss market research, monitors competitive activity and identifies customer needs.
- Maintains current status of customer requirements for existing and future products, feedback to head quarter R&D team
- Manages product launches to ensure sales force readiness and optimize P&L impact of product transitions;
- Collaborate with account management team to understand customer requirement and collect market information;
- Implemented Tableau for version control across Business analysis network.
- Achievements :
- Developed and executed strategic initiatives that led to a 50% market share increase in the gaming consumer market, driving significant revenue growth.
- Increased the notebook consumer market share from 8% to 16% within one year through targeted marketing and product positioning strategies.
- Delivered over 30% growth in sell-out quantity and net revenue in the consumer market by implementing innovative sales strategies and optimizing distribution channels, with reasonable profit growth during the same period.
- Maintained up-to-date knowledge of competitor products and pricing to refine positioning strategies and stay competitive in the market.
- Boosted marketing efforts, reviewed pricing strategies, and expanded distribution channels for 4 new product lines, resulting in increased sales revenue.
- Led a team of 4 professionals , focusing on performance management and professional development to achieve organizational goals and enhance team productivity.
- Collaborated with cross-functional teams to optimize product offerings and marketing strategies tailored to regional consumer preferences.
- Fostered relationships with key partners, stakeholders, and clients to establish a robust network and drive business development efforts.
Business Development Manager
Wistron Corporation / WiBASE Industrial Solutions
11.2016 - 05.2019
- Grew sales numbers by $ 5M USD through skilled sales support for new and existing customers
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Devised SWOT analysis to create and execute business plan supporting achievement of established quotas
- Sourced and pre-qualified leads and identified new business opportunities by sending daily outbound emails to build partnerships and achieve sales quota.
International Business Development
Jonnesway Enterprise Co. Ltd.
08.2015 - 11.2016
- Increased regional market share 25 % within 5 months
- Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics
Transfer Pricing Tax Specialist
KPMG Taiwan
08.2014 - 07.2015
- Helped client management and leaded with issues surrounding transfer pricing
- Managed technical aspects of regulatory framework of transfer pricing documentation including different industries
- Provided multinational clients with professional economic analytical services and tax engagement
Transfer Pricing Intern
KPMG Taiwan
09.2013 - 06.2014
- Drafted proposals, reports, documented requests and other correspondence related to business engagements
- Utilized transfer pricing databases, such as Compustat, Bureau van Dijk, Osiris, ktMine, Amadeus, and Thomson Reuter's ONESOURCE to conduct transfer pricing analysis
- Analyzed and reported industries economics status
Education
BBA - English Bachelor of Business Administration
Yuan Ze University
Taoyuan, Taiwan (R.O.C)06.2014
Exchange Program - Business Administration, Bachelor of International
Fachhochschule Augsburg
Augsburg, Germany03.2013
Skills
- MS Office Suite
- Contract negotiation
- Business development and planning
- Relationship-building
- Good interpersonal skills
- Stakeholder Communications
- Prioritization and Execution
- Strategic Planning
- Data-driven decision-making
- Teamwork and Collaboration
Working Permit
C-Permanent Residence Permit, Switzerland
October 2024
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Elementary (A2)
Italian
Beginner (A1)
Timeline
Country Product Manager
ASUS Switzerland
06.2020 - Current
Business Development Manager
Wistron Corporation / WiBASE Industrial Solutions
11.2016 - 05.2019
International Business Development
Jonnesway Enterprise Co. Ltd.
08.2015 - 11.2016
Transfer Pricing Tax Specialist
KPMG Taiwan
08.2014 - 07.2015
Transfer Pricing Intern
KPMG Taiwan
09.2013 - 06.2014
BBA - English Bachelor of Business Administration
Yuan Ze University
Exchange Program - Business Administration, Bachelor of International
Fachhochschule Augsburg
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