Samir Dualeh

• Overview: As the Somtel Group Chief Commercial Officer (GCCO), I am responsible for leading the commercial strategy and operations of the telecommunications group. Reporting directly to Group Telecom Coordinator.

Responsibilities:

• Develop Commercial Strategy: Formulate and execute the commercial strategy aligned with the overall business objectives, market trends, and competitive landscape.
• Revenue Growth: Lead efforts to maximize revenue streams across all telecommunications services, including voice, data, and value-added services.
• Customer Acquisition and Retention: Develop and implement strategies to acquire new customers while retaining existing ones through innovative offerings, exceptional service, and targeted marketing campaigns.
• Market Expansion: Identify new market opportunities and lead market entry strategies to expand the telecommunications group's footprint.
• Product Development and Management: Collaborate with product development teams to conceptualize, develop, and launch new telecommunications products and services to meet evolving customer needs.
• Partnership and Alliances: Forge strategic partnerships and alliances with other telecommunications companies, technology providers, and industry stakeholders to enhance the group's offerings and market position.
• Sales and Distribution: Oversee sales and distribution channels, ensuring optimal performance, efficiency, and effectiveness in reaching target markets and customers.
• Brand Management: Manage the telecommunications group's brand image, ensuring consistency, relevance, and differentiation in the marketplace.
• Market Research and Analysis: Conduct market research and analysis to identify trends, opportunities, and threats, providing insights to inform strategic decision-making.
• Financial Performance: Monitor and analyze financial performance metrics related to commercial operations, taking proactive measures to optimize profitability and cost-effectiveness.
• Regulatory Compliance: Ensure compliance with relevant telecommunications regulations and standards in all commercial activities and operations.
• Team Leadership: Build and lead a high-performing commercial team, providing guidance, coaching, and support to achieve individual and collective goals.

• Prepared annual budgets with controls to prevent overages.
• Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
• Developed effective business plans to align strategic decisions with long-term objectives.
• Introduced new methods, practices and systems to reduce turnaround time.
• Evaluated suppliers to maintain cost controls and improve operations.
• Utilized enterprise risk management software to improve operational insight and planning.
• Boosted productivity consolidating material planning, data collection, payroll and accounting programs into one system.
• Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
• Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
• Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Performed statistical analyses to gather data for operational and forecast team needs.
• Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
• Assessed reports to evaluate performance, develop targeted improvements and implement changes.
• Designed modern employee recognition program which boosted productivity and improved morale.
• Managed budget implementations, employee evaluations and contract details.
• Identified trends in customer marketplaces to develop valuable solutions.
• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
• Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
• Developed and maintained relationships with customers and suppliers through account development.

Somtel is the 2nd largest private telecom operator in Somalia. My key responsibility was to establish this company as a promising challenger in the market with strong brand presence and significant gain in customer market share with top line revenue growth. In my current role as Chief Commercial Officer – Somtel Somaliland. I collaborated with cross-functional teams, including marketing, sales, and product development to create new competitive concept proposals that generated an increase of 48% and 39% subs and revenue in two years. During my tenure, I had large scale responsibilities, leading & motivating cross-functional teams spread across Somaliland. I have been instrumental in developing and managing the current product portfolio for both GSM and FWA as well as establishment of the below guidelines. Here are a few things to include in my roles and responsibilities:

• Key member of the management committee of the company

• Advising and assisting the Executive Chairman/CEO in coordination with other CXOs towards attainment of organizational goals

• Responsible to manage the overall commercial strategy of the organization planning and achieving the goals in subscriber addition, market share gain, revenue growth and customer satisfaction

• Managing and developing the organization’s brand via suitable marketing communication activities and high octane digital promotions.

• Hire, Lead and develop department heads and team members for marketing, sales, BI and customer care

• Formulating the strategic CR plan to achieve the organizational goals in term of customer satisfaction through quality services

• Driving sales strategy of the company in line with the company targets

• Design and Manage distribution chain, with high advantage over competitors

• Preparing the company for a nationwide re-launch, with renewed tariff plans, refreshed branding, and an extensive sales and distribution network

• Set up and efficient & effective management of company Front Offices, Customer Care Centers, Call Center and improve processes for best customer experience

• Create and execute the International Interconnection and roaming strategy

• Ensure the Budgeted KPIs in terms of subscribers and revenue are achieved every month and year

• Training, coaching and mentoring, department heads and team members for marketing, sales, BI and customer care

• Developing long-term business plans based on these reports.

• Reviewing, monitoring and managing budgets.

• Developing strategies that work to minimise financial risk.

• Organised and executed the first-ever presidential election debate in Somaliland.

• led progressive think tank with a reputation for high quality, cutting-edge research and policy publications.

• Prepare and approve and financial statement budgets.

• Conduct of seminars, research, and publications working in a wide range of fields from education, health, sustainability and equality, criminal justice, and transport to media, business, and economics.

• Led progressive think tank with a reputation for high quality, cutting-edge research and policy publications.

• Prepare and approve all financial statement budgets.

• Conduct of seminars, research, and publications working in a wide range of fields from education, health, sustainability, equality, criminal justice, business, and economics.

• Support Head of British Office in Hargeisa on implementing project activities, organizing meetings, compiling meeting reports and liaising with key Somaliland security and justice stakeholders.

• Providing overall coordination and management of the Somaliland Programme:

• Provide rigorous management of finances, risks, lessons learned and best practice through cross-mission collaboration;

• Work closely with FCO policy colleagues to ensure programme activity is aligned to policy objectives and with FCO technical experts to ensure technical expertise is factored into programme design and delivery;

• Managing all coordinating and developing the coordination strategy for FCO/Axiom activities in Somaliland.

• Assist International Advisors to improve judicial accountability and capability by leading a consultative.

• Significant experience in senior strategic communications or a similar role

• Experience with developing and using a brand

• Proven ability to manage complex information and develop a real time information management system with as much functionality as possible to cut data in various ways, thus enabling quick access to different content and messages

• Process and developed a draft Code of Conduct, Disciplinary Sanctions for the Judges and Prosecutors functions.

• Develop and arrange programmes for senior visitors and British Office colleagues, including, British Ambassador to Somalia and Somalia, as well the Defense Attaché for Ethiopia and Somaliland and the African Union.

• Market analyses, recommendations on strategic issues, as well as more specific such as arranging business meetings with local clients and partners, developing knowledge and network in priority sectors, amongst others.

• Support to grantees and their partners on how to implement their respective business-projects with a rights-based perspective.

• Participate in the development and implementation of the Capacity Development Facility.

• Plan and implement program related workshops and activities.

• Conduct monthly risk assessments and context-analysis updates.

• Monitor and analyse the various business markets related to the SSBP

• Develop narrative and financial reports about the program results and matrix.

• Conduct follow-up in relation to the program activities in Somalia and Sweden.

• Ensure information sharing and other communication through the SSBP webpage.

• Take on other tasks related to the work in Hub Multi-Regional, as requested by the SSBP Team Coordinator and the Head of Hub Multi-Regional.

• Enforcement of both public and private claims, taxes, fines, customs duties, and other duties.

• Collector,and revenue agent to ensure that governments collect tax money from businesses & citizens.

• Review tax returns, conduct audits, identify taxes owed and collect overdue tax payments.

• Audit filed tax returns to determine whether the law allows the tax credits, and deductions claimed.

• Contact taxpayers to address problems and to request supporting documentation.

• Conduct field audits and investigations of income tax return to verify information or to update tax liabilities.

• Evaluate financial information, using their familiarity with accounting procedures and knowledge of changes to tax laws and regulations.

• Investigate and present news and current affairs content for radio and the Internet.

• The aim was to present information in a balanced, accurate and exciting way through news bulletins.

• Create documentaries and other factual programs, research, document, write, and present the news in an honest, ethical, and Unbiased way.

• Provide high-quality programs for the Swedish population, provide enriching programs for all Swedes.

• Developed ideas for output and to help in planning material for future programs.

• Carried out research across the whole range of news and current affairs output.

• Write scripts for TV, prepare and present Radio bulletins as well as write stories for Online.

Besides, I worked with BBC as a freelancer during my time in the Swedish Radio.